NAWBO-IE Proudly Presents NAWBO-IE University!
Red Fire Public Relations: How to Create a Hot Image that Builds Your Brand and Your Business With Liz Goodgold
Friday, March 20, 2009 8:30am - 11:30am
Only $99! (non-member price: $129)
NAWBO Member Registration
Non-Member Registration
THIS WORKSHOP IS FOR YOU IF...
~ YOU have screamed at the TV or newspaper and said, "they should be quoting me!"
~ YOU want to be recognized and respected as the industry expert!
~ YOU want to grow your business without advertising in 2009.
Red Fire PR is a jam-packed, hands-on workshop designed to ensure you walk away with media hooks, unforgettable pitches, soundbites, press releases, and a public relations plan that gets YOU in the spotlight!
Public Relations in 2009 will be a new game; you must mix old tools with new media to ignite your brand and business.
12 Sizzling Secrets to Public Relations You Will Learn on March 20, 2009
In this 3-hour public relations workshop, you will be armed with the fire power to:
1. Create compelling media hooks, especially for TV
2. Pitch the media that wins you placement
3. Respond to reporter queries that will get you quoted
4. Write "screaming good" headlines for your articles and press releases
5. Write and distribute by-lined articles for the print media and the web
6. Give a flawless TV interview
7. Master the do's and don'ts of every media appearance
8. Repurpose all of your information to build your reputation and brand
9. Use the web to distribute your articles, news releases, and videos efficiently and effectively
10. Develop a killer "media kit"
11. Tie your expertise into today's news that will land you in the press
12. Get recognized as the "expert" so that the media calls you!
PLUS, you'll experience the value of:
~ Mock Interviews - You'll put into practice exactly what you've learned that day!
~ One-On-One help - Are you "stuck" on how to talk to the media? You'll get personalized attention in this workshop
~ Successful Examples - See exactly how a story was pitched from the first e-mail to the TV broadcast
~Detailed Handouts- You want to experience, remember, and repeat the lessons you've learned at this workshop
Who Should Attend?
This program has been created specifically for:
~ Entrepreneurs
~ Consultants
~ Small businesses owners
~ Real Estate Agents
~ Accountants
~ Attorneys
~ Direct Marketers
....who want to learn how to harness the power of public relations without hiring a PR agency. Meet Liz Goodgold: She Practices What She Teaches
Liz Goodgold is a fiery redhead, speaker, and author with over 25 years of experience working in marketing and branding for Quaker Oats, Times Mirror, and Arco Oil. She also inspires thousands of entrepreneurs and executives who attend her energetic, action-packed, and practical talks across the globe. She is currently CEO of The Nuancing® Group, an identity-consulting firm that helps companies understand the nuances of branding.
Liz is the author of RED FIRE BRANDING: Create a Hot Personal Brand and Have Customers for Life and DUH! Marketing: 99 Monstrous Missteps You Can Use to Learn, Laugh, and Grow Your Business.
An often quoted expert, Liz has appeared in over 500 media outlets including ABC, NBC, CBS, PBS, CNBC, CNN, and the Wall Street Journal, and The New York Times. She also was the branding columnist for Entrepreneur magazine reaching over 1 million readers per month. Your Investment
The price for this 3-hour program Red Fire PR is just $99.00 for NAWBO Members and $129.00 for Non-Members! For this one low price, you receive value in excess of $1000 and walk away with:
~ 3 hours of interactive, step-by-step strategies guaranteed to get you in the media
~ Extensive hand-outs
~ Coffee and light refreshments included
Red Fire Public Relations: How to Create a Hot Image that Builds Your Brand and Your Business With Liz Goodgold
Friday, March 20, 2009 8:30am - 11:30am
Only $99! (non-member price: $129)
NAWBO Member Registration
Non-Member Registration
THIS WORKSHOP IS FOR YOU IF...
~ YOU have screamed at the TV or newspaper and said, "they should be quoting me!"
~ YOU want to be recognized and respected as the industry expert!
~ YOU want to grow your business without advertising in 2009.
Red Fire PR is a jam-packed, hands-on workshop designed to ensure you walk away with media hooks, unforgettable pitches, soundbites, press releases, and a public relations plan that gets YOU in the spotlight!
Public Relations in 2009 will be a new game; you must mix old tools with new media to ignite your brand and business.
12 Sizzling Secrets to Public Relations You Will Learn on March 20, 2009
In this 3-hour public relations workshop, you will be armed with the fire power to:
1. Create compelling media hooks, especially for TV
2. Pitch the media that wins you placement
3. Respond to reporter queries that will get you quoted
4. Write "screaming good" headlines for your articles and press releases
5. Write and distribute by-lined articles for the print media and the web
6. Give a flawless TV interview
7. Master the do's and don'ts of every media appearance
8. Repurpose all of your information to build your reputation and brand
9. Use the web to distribute your articles, news releases, and videos efficiently and effectively
10. Develop a killer "media kit"
11. Tie your expertise into today's news that will land you in the press
12. Get recognized as the "expert" so that the media calls you!
PLUS, you'll experience the value of:
~ Mock Interviews - You'll put into practice exactly what you've learned that day!
~ One-On-One help - Are you "stuck" on how to talk to the media? You'll get personalized attention in this workshop
~ Successful Examples - See exactly how a story was pitched from the first e-mail to the TV broadcast
~Detailed Handouts- You want to experience, remember, and repeat the lessons you've learned at this workshop
Who Should Attend?
This program has been created specifically for:
~ Entrepreneurs
~ Consultants
~ Small businesses owners
~ Real Estate Agents
~ Accountants
~ Attorneys
~ Direct Marketers
....who want to learn how to harness the power of public relations without hiring a PR agency. Meet Liz Goodgold: She Practices What She Teaches
Liz Goodgold is a fiery redhead, speaker, and author with over 25 years of experience working in marketing and branding for Quaker Oats, Times Mirror, and Arco Oil. She also inspires thousands of entrepreneurs and executives who attend her energetic, action-packed, and practical talks across the globe. She is currently CEO of The Nuancing® Group, an identity-consulting firm that helps companies understand the nuances of branding.
Liz is the author of RED FIRE BRANDING: Create a Hot Personal Brand and Have Customers for Life and DUH! Marketing: 99 Monstrous Missteps You Can Use to Learn, Laugh, and Grow Your Business.
An often quoted expert, Liz has appeared in over 500 media outlets including ABC, NBC, CBS, PBS, CNBC, CNN, and the Wall Street Journal, and The New York Times. She also was the branding columnist for Entrepreneur magazine reaching over 1 million readers per month. Your Investment
The price for this 3-hour program Red Fire PR is just $99.00 for NAWBO Members and $129.00 for Non-Members! For this one low price, you receive value in excess of $1000 and walk away with:
~ 3 hours of interactive, step-by-step strategies guaranteed to get you in the media
~ Extensive hand-outs
~ Coffee and light refreshments included
Friday, March 20, 2009
Registration at 8:30 am; program starts promptly at 9 am and ends at 12 noon exactly.
Member Registration
Non-Member Registration
Location: Inland Empire Women's Business Center
202 E. Airport Drive, San Bernardino, CA 92408
Questions? Call Liz directly at 858-550-7000 or Eydie at 951-479-1715
Registration at 8:30 am; program starts promptly at 9 am and ends at 12 noon exactly.
Member Registration
Non-Member Registration
Location: Inland Empire Women's Business Center
202 E. Airport Drive, San Bernardino, CA 92408
Questions? Call Liz directly at 858-550-7000 or Eydie at 951-479-1715
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