Seminars at Sea

I'd love to see many of my friends and business partners join me on this fun and exciting cruise in Sept. 2010!

See you there!

Eydie :)

in reference to: http://eydiesoffice.com/seminarsatsea.htm (view on Google Sidewiki)

Facebook Frenzy

Sponsored by:

The Inland Empire Women's Business Center
Wednesday, April 22, 2009
Corona Public Library
650 S. Main St. Corona, CA
6:00pm to 8:00pm

Cost: FREE

Register: http://www.iewbc.org/

Workshop Facilitator: Eydie Stumpf

Bring your laptops (with wifi capabilities) for an enhanced, live, hands-on training.

What you will learn:

1. Why your business should network on Facebook

2. Creating a full and interesting profile

3. The business of making connections

4. Get involved in conversations

5. Creating a Fan Page or Group

Who should attend? Anyone who hasn't jumped on the Social Media Bandwagon. If you've wanted to give it a shot, but didn't know where to begin, sign up for this FREE workshop!

NAWBO-IE University, Red Fire Public Relations: How to Create a Hot Imag that Builds Your Brand and Your Business, - with Liz Goodgold

NAWBO-IE Proudly Presents NAWBO-IE University!

Red Fire Public Relations: How to Create a Hot Image that Builds Your Brand and Your Business With Liz Goodgold
Friday, March 20, 2009 8:30am - 11:30am
Only $99! (non-member price: $129)
NAWBO Member Registration
Non-Member Registration

THIS WORKSHOP IS FOR YOU IF...
~ YOU have screamed at the TV or newspaper and said, "they should be quoting me!"
~ YOU want to be recognized and respected as the industry expert!
~ YOU want to grow your business without advertising in 2009.

Don't Miss This! REGISTER TODAY!
NAWBO Member Registration
Non-Member Registration

Red Fire PR is a jam-packed, hands-on workshop designed to ensure you walk away with media hooks, unforgettable pitches, soundbites, press releases, and a public relations plan that gets YOU in the spotlight!

Public Relations in 2009 will be a new game; you must mix old tools with new media to ignite your brand and business.

12 Sizzling Secrets to Public Relations You Will Learn on March 20, 2009

In this 3-hour public relations workshop, you will be armed with the fire power to:

1. Create compelling media hooks, especially for TV
2. Pitch the media that wins you placement
3. Respond to reporter queries that will get you quoted
4. Write "screaming good" headlines for your articles and press releases
5. Write and distribute by-lined articles for the print media and the web
6. Give a flawless TV interview
7. Master the do's and don'ts of every media appearance
8. Repurpose all of your information to build your reputation and brand
9. Use the web to distribute your articles, news releases, and videos efficiently and effectively
10. Develop a killer "media kit"
11. Tie your expertise into today's news that will land you in the press
12. Get recognized as the "expert" so that the media calls you!
PLUS, you'll experience the value of:

~ Mock Interviews - You'll put into practice exactly what you've learned that day!
~ One-On-One help - Are you "stuck" on how to talk to the media? You'll get personalized attention in this workshop
~ Successful Examples - See exactly how a story was pitched from the first e-mail to the TV broadcast
~Detailed Handouts- You want to experience, remember, and repeat the lessons you've learned at this workshop

Who Should Attend?

This program has been created specifically for:
~ Entrepreneurs
~ Consultants
~ Small businesses owners
~ Real Estate Agents
~ Accountants
~ Attorneys
~ Direct Marketers
....who want to learn how to harness the power of public relations without hiring a PR agency. Meet Liz Goodgold: She Practices What She Teaches

Liz Goodgold is a fiery redhead, speaker, and author with over 25 years of experience working in marketing and branding for Quaker Oats, Times Mirror, and Arco Oil. She also inspires thousands of entrepreneurs and executives who attend her energetic, action-packed, and practical talks across the globe. She is currently CEO of The Nuancing® Group, an identity-consulting firm that helps companies understand the nuances of branding.

Liz is the author of RED FIRE BRANDING: Create a Hot Personal Brand and Have Customers for Life and DUH! Marketing: 99 Monstrous Missteps You Can Use to Learn, Laugh, and Grow Your Business.

An often quoted expert, Liz has appeared in over 500 media outlets including ABC, NBC, CBS, PBS, CNBC, CNN, and the Wall Street Journal, and The New York Times. She also was the branding columnist for Entrepreneur magazine reaching over 1 million readers per month. Your Investment

The price for this 3-hour program Red Fire PR is just $99.00 for NAWBO Members and $129.00 for Non-Members! For this one low price, you receive value in excess of $1000 and walk away with:

~ 3 hours of interactive, step-by-step strategies guaranteed to get you in the media
~ Extensive hand-outs
~ Coffee and light refreshments included

Friday, March 20, 2009
Registration at 8:30 am; program starts promptly at 9 am and ends at 12 noon exactly.

Member Registration
Non-Member Registration

Location: Inland Empire Women's Business Center
202 E. Airport Drive, San Bernardino, CA 92408

Questions? Call Liz directly at 858-550-7000 or Eydie at 951-479-1715

5 Reasons 2009 Will Be Your Best Year Yet!

2008 is coming to a close. Are you ready to make 2009 your best year yet?

Did your eyes just bug out? I'm serious, 2009 is an incredible time to have your best year in business. The key is to recognize the opportunities that are out there and PLAN to succeed.You will not get there without a clear roadmap, but with the right navigation tools in place, you can take on market share that others have left ripe for the picking. I recently met with a client and I believe he will cross the $1M mark for the first time in 2009-and that will include growth of almost $500,000.00 in sales. How is that possible? Because he's ready and he recognizes the opportunities that lie ahead. You, too, can have your best year in 2009 and I will tell you how!

1. Less Confusion in the MarketplaceGuess what? Due to all of the fear out there, people are cutting back, even if they don't need to. That' s what fear does-it causes people to panic and make decisions based on lack, not on opportunity. However, that can be a great thing for you and your business because there is less confusion out there in the marketplace. If you are the person who is available and excited about your product or service, guess who others are going to want to do business with? That's right, YOU! So, get out of your comfort zone and get out there! And remember, focus on solving the problems of your target clients and your business will flourish!

2. There is an Incredible Opportunity to Stand Out!Since there is less confusion in the marketplace, this is your chance to define yourself as the expert and truly SHINE! Liz Goodgold, in Conversations and Coffee (a benefit of Sales Coach Now) shared how important it is to promote yourself as the expert in your field or in the company that you work for. Right now is the best time to do that because others will really take notice! It was not a coincidence that I decided to launch Sales Coach Now within the last month. I recognized the opportunity that was there because others have pulled back. What can you do to stand out in 2009?

3. You can Create a More Profitable Business!Everyone wants more clients right now so there is an incredible opportunity to negotiate better prices for your business. Sometimes people "feel bad" about this and wonder if it is the right thing to do. However, your business can become even more profitable in 2009 simply because you are reducing and restructuring your costs. This is a great time, for example, to negotiate with your landlord to see if they might give you some type of price break for being a great tenant and always paying on time. Or, if you are thinking about taking space on and you have carefully considered how you will afford it, it is an excellent time to negotiate a lease for space. Or perhaps you have even thought about buying commercial space-this is a great time to buy! Print out your P&L, sit down with your CPA and your attorney and think about all the ways you can cut costs and have an even more profitable 2009!

4. You have Committed to "Seeing" the Opportunities! The opportunities are there but if you are only focusing on the doom and gloom you will miss them! Changing your mind set to accept the fact that things are different in the marketplace it important, but you don't have to believe that this means things are "bad". The businesses that succeed will choose to "see" the opportunities that the change in the economy brings to them. Ask yourself this question, "Are there products or services that we can add that will help other businesses succeed in this economy? Do we need to change our packages to make them a better fit for our target clients?" The market is always changing and if you are paying attention right now there are ways that you can help other businesses-and increase your sales!

5. You are Prepared!A major key to your success in 2009 will be planning for it! Too many times I see people starting the New Year without even having completed projections! If you don't map out your entire year then you aren't planning to succeed. I encourage all of my clients to have a minimum goal for 2009 which means if they basically repeated what they did this year in terms of revenue, how could they make 2009 even more profitable? Then, I have them create a stretch goal for the next year while also carefully managing all of their costs. They are always amazed after doing the exercise because they realize that reaching their target goals was much easier than they had imagined. Take the time to put your projections in writing and go over them with a trusted advisor to make sure you didn't miss anything. 2009 is just brimming with possibilities for you and your business.

Decide, right now, that 2009 will be your best year yet!

Ursula

Entrepreneur Magazine's Growth 2.0 Conference

by Eydie Stumpf.....

Wow… I just attended the Entrepreneur Magazine’s Growth 2.0 Conference in Long Beach, CA with Marilyn Peters!

It was amazing on so many levels!

Robert Kiyosaki was the keynote speaker. He had a very casual, easy going way of speaking. He spoke to us as if we were his friends. I liked that approach. There was no air of superiority as many speakers seem to reflect.

There were a number of breakout sessions which we were able to choose from. I chose Low Cost Marketing, Build Your Network, and Advanced Internet Marketing. Mostly, these workshops validated what I am already doing. It also re-motivated and re-generated my energy and passion.

The best part of the event was that we had the opportunity to network with so many new people! I actually signed on 2 new clients! What excited me most, however, was the Los Angeles Regional Development Director for Constant Contact approaching me. She wanted to talk to me about training Constant Contact. Wow…. what a break!

So, in January, 2009 I will be speaking with her at a training workshop in Orange County, CA.

In our regular day to day business marketing we spend many hours networking. Networking is great…it gives you the opportunity to meet up with people and educate them about what you do. You build relationships and trust amoung within your community.

Networking at Chamber events, leads groups, and other organizations is a great way to build your business. However, meeting with the same people time after time does get old. When you are networking each week at the same leads goup and nothing is happening…you might want to take stock of the situation and make some decisions.

Networking in new environments is key to your marketing strategies. It gives you a fresh perspective and different outlook on your business. Meeting up with people you don’t normally connect with can open up so many more opportunities….if not right then and there, but in the future!We NEED to take the time to attend events where we don’t know ANYONE! We NEED to give ourselves the opportunity to connect with fresh faces with open ears.

We also NEED to meet these new people to educate OURSELVES. There are businesses out there we’ve never heard of….with services or products which we might need to help our own business grow. We NEED to keep re-educating ourselves so we don’t go stale and fall behind. ‘Keeping up with the Joneses’ takes on a new meaning these days! Not keeping up with the newest lawn mower, or new vehicle… but keeping up with what is happening in our world… with those things we need to help our businesses stay current and profitable.

My favorite quote is, ‘If you always do what you’ve always done, you’ll always get what you’ve always gotten’. If your regualr networking is not getting your anywhere… change… go somewhere else. Find new people to build relationships with and move your business to the next level.

So, thank your Entrepreneur Magazine for pulling this event together for us! It gave me much to think about, re-inspired me and now I am taking steps to re-evaluate my goals for 2009!

And thanks Marilyn for taking me along!!

Much Success for 2009,

Eydie :)

Meeting Planning - 7 Tips for Effective Meeting Management

How many times have you heard someone grumble at the mention of having to attend another meeting? Perhaps they feel that most meetings are a waste of time or unproductive. Given the endless pulls on people's time, meetings need to be carefully planned. Before you call a meeting, make sure that the meeting is necessary, not just convenient for you. With the continuous wave of technology affecting the way we conduct business and meetings, meeting alternatives are endless. From teleconferences to web meetings, businesses and organization have a wide variety of tools to effectively implement meetings. So make sure the type of meeting you choose matches the objectives of your meeting.

Here are just a few suggestions to ensure that you create effective meetings:

1. Have an agenda. Take some time to pre-plan your meeting. Make sure you have your objectives for the meeting well planned out. List the objectives of the meeting and provide the agenda to attendees before the meeting starts. If you have documents that the group will need to review and discuss at the meeting, make sure they have those documents beforehand. This will save you time during the meeting, avoiding the need to read or review during the meeting. This will also help attendees be more prepared.

2. Break the ice. Start the meeting with an icebreaker or activity. Make the icebreaker entertaining and engaging. Get the group talking and even moving. The icebreaker should be included in your agenda and given an allotted amount of time.

3. Stay on task. Only discuss the agenda items. Don't allow for other items to be added to the agenda that are not related the current task. Table those items for another meeting or at the end of the current meeting, if time permits. Don't extend the allotted time of the meeting just to include those additional items. Accomplish what has been established in the agenda.

4. Involve the group or team players. If you're having a committee meeting, getting feedback a few days before the meeting from the group regarding items they might want to discuss can help establish the meeting agenda. It will also make the group feel more involved in the meeting and its process. Be sure everyone in the group has been delegated a task to achieve by the next meeting or established deadline.

5. Location. Location. Location. If your meetings are normally held in a conference room or hotel room, think of other places to hold your meeting. Be sure that the location does not distract the meeting, but be open to other meeting spots. Thinking outside the box for your meeting location can stimulate great results and break up some of the monotony that some meetings have.

6. Good Eats. No, I'm talking about Alton Brown's program on the Food Network Channel. Nor do I reference this because I personally enjoy good food. Just don't fail to appreciate the power that food can have at a meeting. Food can help set the stage for the meeting, not to mention it fuels the energy needed from your participants. Food is engaging and can also help lead into your meeting icebreaker.

7. Follow up. In order to achieve the results desired from your meeting, a follow up system has to be established. As a group/meeting leader, hold each member accountable for the items they have committed to. Have regular check ups with the team members to ensure they are progressing towards completing their task. Identify any potential road blocks or time delays and address them accordingly.

www.gwenthibeaux.com

(c) 2007 Gwen Thibeaux - All rights reserved.

Speakers Network

Divine One Management
Gwen Thibeaux

Our services include, but are not limited to:
1. Speakers Network
2. Annual Speakers Showcase Event
3. Event management and consultant services for professional speakers, authors, business owners, trade associations and professional organizations
4. Special events, galas
5. Teleseminars and Workshops
6. and more!

www.gwenthibeaux.com